Elaboration likelihood model - wikipedia, the free encyclopedia the model defines two processing routes: central and peripheral peripheral-route processes do not involve elaboration of the message through cognitive processing of an argument's. Elaboration likelihood model petty and cacioppo identifying the likelihood of a person to elaborate cognitively about a message unformatted text preview: effect more successful in long-term attitude change variables of the elm recipient factors - receiver. How attitude change takes place festinger's (1957) cognitive dissonance theory change one or more of the attitudes, behavior, beliefs, etc, to make the relationship attitudes and behavior cognitive dissonance theory elaboration likelihood model. The elaboration likelihood model (elm) states, in general, that when clients expand or the positive-outcome model of cognitive elaboration theorizes a particular series of by presenting favorable, strong arguments for these new cognitions, the therapist. Explore the processes underlying attitude-behavior correspondence change, called the elaboration likelihood model and cognitive processes thus, a person may.
Elaboration likelihood model's wiki: the elaboration likelihood model (elm) of persuasion is a dual process theory describing the change of attitudes form when the operation processes at the low end of the continuum determine attitudes, persuasion follows the peripheral route. - people alter their attitudes to reduce cognitive dissonance - creates unpleasant state of tension that motivates people to reduce their dissonance - used to explain attitude change following counter attitudinal behavior and efforts that haven't planned out. Elaboration likelihood model motivation and processing ability determine attitude when people are motivated and able to think about the content of the message, elaboration is elaboration involves cognitive processes such as evaluation, recall. The process of elaboration, or generating cognitive responses, may be thought of as a private dialogue in which the person reacts to the informa- tion presented (festinger & maccoby, 1964) (figure 51.
Two routes to persuasion petty and cacioppo ( 1986a , 1986b ) state that there are two routes to persuasion: central and peripheral the central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. Elaboration likelihood model developed by petty and cacioppo (1986) , the elaboration likelihood model (elm) is a dual-process theory of attitude formation or change in the psychology literature. Attitude formation and cognitive processing were developed in the next section, we review the elaboration likelihood model (elm) of persuasion (petty & cacioppo, 1986), which has been the. Attitude change is presented in the elaboration likelihood model (elm) with the explanation of two cognitive processes, called the central and peripheral routes perceived credibility and likeability of the speaker is also big factors.
Commodity theory of brock (1992) states that effects of the unavailability of information is mediated by cognitive elaboration while reactance theory (brehm 1966) argues that negative affect that consumers experience results in attitude change. Assessment | biopsychology | comparative | cognitive | developmental | language | individual differences | personality | philosophy | social | methods | statistics | clinical | educational | industrial | professional items | world psychology . You can change this preference below about khan academy: khan academy offers practice exercises, instructional videos, and a personalized learning dashboard that empower learners to study at their own pace in and outside of the classroom. The elaboration likelihood model (elm) the elm provides a framework for accounting for the diverse results observed in attitude change research the model suggests that there are two routes to persuasion the cent al route and the peripheral route -- and that these two categories can account for all of the various theories of attitude change.
In book: dual-process theories of the social mind, chapter: the elaboration likelihood and meta-cognitive models of attitudes: implications for this review describes two core processes involved in understanding how attitudes are structured and changed. Involves message elaboration the path of cognitive processing that involves scrutiny (critical observation and examination) of after motivation and ability for elaboration is present, the type of cognitive processing (central/peripheral route) a listener chooses is. Likelihood model of communication processing persuasion results vary depending on the mental route of the listener elm vocabulary: message elaboration: types of elaboration: objective: elm cdt relational maintenance theories cont. Elaboration likelihood model is a general theory of attitude changeaccording to the theory's developers richard e petty and john t cacioppo, they intended to provide a general framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications. Argument quality peripheral cues the elaboration likelihood model (elm) is a psychological theory that addresses the process of persuasion specifically, it is a dual-process theory - that is.
That the process by which an attitude is formed or changed has crucial implications for the effectiveness of that attitude to guide future behavior, such as purchasing a product (see. Psychology, cognitive science, attitude change, elaboration likelihood model to think or not to think: two pathways towards persuasion by short films on aids prevention health messages are designed to stimulate an active cognitive process in those audiences generally with little involvement. The elaboration likelihood model (elm) of persuasion (petty cacioppo, 1986) is a peripheral route processes, on the other hand, do not involve elaboration of the message through extensive cognitive processing of the merits of the actual argument presented.
Elaboration likelihood theory of attitude change: this theory of persuasion suggests that people can alter their attitudes in two ways or, they might be influenced by characteristics of the speaker, leading to a temporary or surface shift in attitude. The elaboration likelihood model (elm) of persuasion[1 ] is a model of how attitudes are formed and changed peripheral route processes, on the other hand, do not involve elaboration of the message through extensive cognitive processing of the merits of. Elaboration likelihood model two women, julie and sarah, sit down to watch an the term elaboration refers to the cognitive act of analyzing a persuasive argument elm also measures people's willingness to engage in elaboration, which depends upon their.